Kevin Warren said this week his conference isn’t “aggressively” pursuing further expansion. Instead, the focus is on USC and UCLA.
The tone is changing in Big Ten Country, with the repercussions felt from Tucson to Seattle and Boulder to the Bay Area.
But if the Big Ten doesn’t gobble up more West Coast campuses, the odds of the 10 remaining Pac-12 schools sticking together — and signing a new media contract this fall or winter — would increase significantly. And why not? Warren had taken a beating in the first year of his tenure during the bungled handling of the COVID season. With the L.A. schools secure and a mega-media deal in hand, he had the chance to take a victory lap and did so with chest puffed and legacy burnished.
Using that baseline figure, any additions also would need to carry a media valuation of $70 million just to be revenue-neutral for the 16 members.
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