In a historic change for an event that's been held since 1936, the Greater Palmer Chamber of Commerce will rebrand the annual Colony Days to the Braided River Festival starting this year. Organizers say it's to better represent the area's full history.
PALMER, Alaska - Greater Palmer Chamber of Commerce Executive Director Ailis Vann announced this week that the summer celebration started by the Matanuska Colony’s original residents in 1936 has been rebranded, and will instead adopt the moniker “Braided River Festival” starting this year from June 10-12.that the chamber had received input about the name of two of the town’s festivals — Colony Days and the winter Colony Christmas event — and opted to rebrand.
“The only thing that’s changing is the name,” Vann said. “My hope after reading all of these comments and all of this passion behind all of this is that people will attend our special events committee meetings and be part of the festival moving forward because we want more highlights on the colony aspect of it.”
The festival has taken place every year since 1936 except for when it was canceled in 2020 due to the COVID-19 pandemic. Dinges said that many of the visible landmarks in Palmer, including the historic water tower and Matanuska Maid block, are remnants of the original residents of the agricultural Matanuska Colony.
“Last year actually was a really good year for us in the whole realm of sales taxes,” Carrington said. “I think that’s because we were trying to carefully, methodically do events, you know, and still take into account difficulties with COVID, etc., and we were doing those events and we had a lot of people come out and it showed. In our bottom line in our sales tax ... we broke our budgeted amount that we thought we’d hit last year.
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