Clive Palmer spent more than $5 million a week on advertising between the election being called on April 10 and the broadcast blackout at midnight on May 18, Nielsen figures show – more than the Labor and Liberal parties combined.
Mining magnate Clive Palmer spent more than $31 million bombarding voters with advertising for his United Australia Party during the six-week federal election campaign – more than the Labor and Liberal parties combined – but is unlikely to pick up a single seat.$31 million Palmer poured into UAP ads in the six months leading up
The Nielsen figures show UAP spent $31.3 million on party ads between the election being called on April 10 and the broadcast blackout at midnight on May 18. The data is a conservative estimate, including only some outdoor advertising through April, and does not cover the ramp-up in social media spending by parties after the blackout kicked in.
Independent Warringah MP Zali Steggall, who has campaigned on the issue of donation reform, said the new parliament needed to consider election spending caps.“Obviously, it has to be proportional because an incumbent has an advantage over a challenger, so you need to work that into the system. But at the very least I think there should be, for example, breakdowns provided by the major parties on a per-electorate basis of where they’re actually spending,” Steggall said.
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