Pandemic fiscal challenges still threaten San Francisco small businesses

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Pandemic fiscal challenges still threaten San Francisco small businesses
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The owner of a plant store on Van Ness Avenue says she is just days away from closing her small business after 10 years as the pandemic continues to create challenges and she lacks the financial support needed to keep her doors open.

"First three years were tough like any business, but after that it's been wonderful," said Michelle Reed, the owner of Roots plant store."I have really incredible customers. For us, we're still dealing with the effects of COVID."

During the pandemic, plants became popular and that drove up the price for items she could sell in her store. It also reduced the availability and made it difficult to maintain a healthy inventory. Reduced hours and eliminating staff positions were just some of the steps she took before realizing she will need to close the store.

Borden has seen the impact of the pandemic on their industry, but she believes Reed's store deserves the extra attention and should be saved.

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