Pantone’s 2023 Color of the Year epitomizes 'how much fun you can have with color.'
When people think of the color red, says Leatrice Eiseman, executive director of the Pantone Color Institute, they picture a primary color that can be off-putting and overwhelming.
That is not the case with Viva Magenta, Pantone’s 2023 Color of the Year, an unconventional red for an unconventional time that emphasizes “a new signal of strength for the new year,” according to Eiseman. “It’s joyful, optimistic — just what we need in the world right now.”as its 2022 Color of the Year.
Viva Magenta is “a color that is filled with joy, optimism and fearlessness when it comes to design,” Pressman adds. “It’s not a serious, overpowering red. It goes with warm and cool colors. It’s fun; upbeat.
Viva Magenta “goes with warm and cool colors from pink to gray lilac,” Pressman says. It epitomizes, she added, how much fun you can have with color.Shortly after Thursday’s announcement in Miami Beach during Miami Art Week, you can expect to see the color on everything from beanies and lipstick to cars and Hydrow rowers. With that in mind, we went looking for
in Viva Magenta, inspired by Pressman’s description of the color as something “capable of driving design to create a more positive future.”It wasn’t easy. Reds are tough to match, which makes us understand why Pantone chose this particular shade of red in the first place. So even though some of these gift ideas may be a stretch, know that we chose them for their warmth and positivity — something that can be in short supply during the holidays.
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