Ariela & Associates International, which also holds the Fruit of the Loom bra license, is the largest women-owned intimates company in the U.S.
“I’m really excited that now, after three years in the industry, we’re kind of coming to a point where Parade has become really ubiquitous; we’re celebrating 1 percent of the category; we’re celebrate a new [fund]raise that values Parade at $200 million. This was an incredibly difficult category to break into,” but Téllez added, “We built a really powerful foundation for growing the business on,” she said at the time.
Parade will join AAI’s portfolio, which includes plus-size lingerie brand Curvy Couture, which it acquired in 2019, affordable intimates brand Smart & Sexy, and Fruit of the Loom, where AAI has held the master license in the bra category for 20 years.
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