Paramount Global is talking with Tyler Perry about a deal for BET Media as the conglom explores a sale of a majority stake in the division
with partners Kenya Barris, Rashida Jones and Aaron Rashon Thomas, and VHI, which was moved under the BET umbrella last year.
Given BET’s iconic status within Black culture and the Black creative community, it could potentially see interest from other Black high-net worth individuals or minority-owned institutions. but it has made clear that’s a noncore asset and remains on the block. In recent years, it sold the CBS NYC headquarters known as Black Rock, and website CNet. It declined offers for Showtime, announcing other plans for that asset, namelyAs the parent pivots to streaming, like most big media companies it’s spending heavily on content and anticipates peak losses in that business this year.
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