The clothes took a back seat at Milan Fashion Week (cameramoda) as big brands Gucci, Dolce & Gabbana and Versace attempted to outdo each other with celebrities, sets and unusual casting. MilanFashionWeek
, according to the late composer Stephen Sondheim, but following Milan Fashion Week, one is barely enough for luxury labels.leather for Bottega Veneta, perversely designed to resemble a flannel shirt and jeans, and former French First Lady Carla Bruni race Naomi Campbell down the Tod’s runway in tonal coats, designers competed for attention with stunt casting and concepts.
Australian models Audrey and Rozaleigh Aimann make their debut on the Gucci runway in creative director Alessandro Michele’s ‘Twinsburg’ show at Milan Fashion Week.the heavily publicised Italian wedding of Kim’s sister KourtneyThe scramble for headlines became crowded when two labels presented twin themed-shows, with Gucci’s 68 sets of twins, including Australians Audrey and Rozaleigh Aimann, outnumbering cult-favourite Sunnei’s 27 matching models.
“Runway shows should reflect the brand,” Frater-Wyeth says. “You have the opportunity to really tell a story of where the collection’s inspiration came from and create an all-immersive runway, through lighting, set, music, special performers or stunts.”
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