The ultra-billionaires have a new realm in which to duel: boots.
It’s a fun happenstance of Australia that there’s no love lost between its first and eighth-richest citizens. Particularly as the loathing betweendoesn’t generally play out in public, leaving it to us to divine the moves and counter-moves that seep out.
Pause a moment to think about the strangeness of this production. Rinehart has more money than God, and yet instead of hiring actors, she’s letting her inner circle be front-and-centre. But it’s where the TV ad is airing that’s also got people talking. Rather than blanketing airwaves, the Gina Inc spot has been sighted multiple times only on thebecause he’s not a natural mover in her circles. We heard at the time that his attendance was because Nine was negotiating with Rinehart about buying advertising around the Paris Olympics. Her sponsorship of the Australian Olympic Committee meant she was front-of line to buy advertising spots around the Games.
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