Cinderella’s glass slipper no more: the Italian buzzy shoe label’s take on bridal comes with towering platforms, killer stiletto heels, thigh-high boots and crystal embellishments.
. “The Browns customer is a fashion lover and with Paris Texas capturing key trends each season, this capsule is the perfect marriage of style and wearability for the contemporary bride.”
“Defying convention, the collection has been designed for the modern woman who ignores expectations, turning heads wherever she is,” explained, creative director of Paris Texas, which she cofounded with Massimo Baltimora in 2015. Brivio began her career as a fashion buyer herself for a multibrand store in Milan before teaming with business partner Baltimora to create the showroom Baltimora Studio. Together, in 2012 they launched luxury fashion boutique Norrgatan in Monza, just outside of Milan. Then they established Paris Texas, homing in on their knowledge of running both these businesses and after finding a gap in the market for fashion-oriented, good-quality designs at competitive price points.
The mission is to accelerate Paris Texas’ growth with a big distribution push, including boosting the direct-to-consumer strategy of the brand, which last year generated sales of around 15 million euros and is mainly sold through wholesalers. The label is currently available at 250 leading luxury retailers, which, in addition to Browns, include Mytheresa, Bergdorf Goodman, Galeries Lafayette, Harrods, LuisaViaRoma, Level Shoes, Saks Fifth Avenue, to name a few.
The U.S. will be the primary focus of the brand’s next phase, as the opening of a flagship in New York is in the pipeline and expected for fall. This will be the first of a focused, directly operated rollout that will see Paris Texas unveiling four other units in strategic locations globally, an effort intended to enhance the branding side while doubling as local distribution centers.
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