'Past Lives' Producers On Achieving Box Office Success In A Troubled Time For Specialty Pictures & Perpetuating 'A Healthy Ecosystem For Serious Adult Dramas To Exist'
: Yeah. That said, we were spared pretty much the worst of what can happen on a Covid shoot, but we were certainly making it in the fall of 2021. It was like post-Delta but pre-Omicron, but on the edges of either of those strains. So, high levels of anxiety, international travel for a lot of our cast, which is always difficult in those Covid times. Honestly, I think we had our fair share of normal production challenges.
DEADLINE: Do you think the film’s marketing has played a role in the way it’s connected? Certainly, A24 is highly skilled at accessing what it is that’s special about a project and getting people to take notice.: I guess the thing I’d say is I have observed, and they did such a good job in this way, is keeping it special every step of the way. There’s respect for the theatrical experience — for anticipating a movie, waiting for a movie, thinking about it until you see it. And it also delivers.
DEADLINE: How has the indie scene changed in the rebound from the pandemic? I imagine there have been noticeable effects, as the Covid-related costs that made some projects impossible to pull together have been reduced or eliminated.: No, we don’t have to budget for Covid anymore.
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