Outdoor apparel company Patagonia filed a lawsuit Tuesday against Anheuser-Busch InBev, claiming that the brewer's Patagonia beer is a 'copycat brand.'
Outdoor apparel company Patagonia filed a lawsuit Tuesday against Anheuser-Busch InBev, claiming that the brewer's Patagonia beer is a"copycat brand."
The Ventura, California-based company claims that AB InBev has used marketing — such as a similar logo and launching at ski resorts where Patagonia ski apparel is popular — to confuse consumers. AB InBev has also advertised on billboards that it will plant a tree for every case sold, according to legal filings. Patagonia, the outdoor apparel company, has a reputation as an environmentally friendly company.
Patagonia is asking that a California federal court recognize that AB InBev has infringed on and diluted its trademark and engaged in unfair competition. AB InBev has a U.S. trademark for the Patagonia brand, but the plaintiff argues that it should have never obtained the trademark in the first place. It also is hoping to have AB InBev repay its lost profits, any profits gained by the brewer's Patagonia beer, punitive damages and attorney fees.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Patagonia sues Anheuser-Busch for selling beer that bears its nameClothing company Patagonia is suing Budweiser's parent company for selling a beer that bears its name and evokes its rugged, environmentally friendly brand and logo.
Read more »
17 Fun Facts About Beer And Taxes On National Beer Day
Read more »
The Best Beer Products For National Beer DayThe best luxury products for National Beer Day: ForbesFinds
Read more »
Budweiser's Emotional Ad Shows How Dwyane Wade Has Touched People's LivesBudweiser Made An Emotional Ad Showing How Dwyane Wade Has Helped People
Read more »
Dwyane Wade's Budweiser ad is a tearjerkerBudweiser's deeply emotional advertisement reminds everyone that Dwyane Wade's impact off the court was just as profound as his game on the court. was just as profound as his game on the court.
Read more »
Silicon Valley, Wall Street set may need new uniform, as Patagonia shifts policy on famous fleeceSilicon Valley, Wall Street set may need new uniform, as Patagonia shifts policy on famous fleece via CNBCMakeIt
Read more »