‘Sometimes you just have to change the rules,’ says Spanish architect and designer Patricia Urquiola on her colourful capsule for Weekend Max Mara, designed to reflect the needs and contradictions of everyday life
The collaboration is an expansion of Urquiola’s comprehensive previous work withthat is defined by a broad if sometimes unconventional use of colour. She had always been aware of Weekend Max Mara – ‘I’m a woman, I live in Milan,’ she says with a smile – and says the appeal of this project was its allowance for working across disciplines with freedom, an unrestrained approach that she has long championed in her own work.
The capsule is titled Habito, a Spanish word that Urquiola explains means both ‘habit’ and ‘to inhabit’. ‘I approached [the capsule] not only as a designer but as a woman,’ she explains, noting that each item of clothing, which often features hybrid elements, is designed to reflect the needs and contradictions of everyday life. ‘I think the clothes that women wear are an emotional habit, they are the tools we need for living.
The capsule began in Max Mara’s archive, a place Urquiola was keen to explore at the start of the project. ‘They had all the pieces from the first collections, from the 1980s, and out of this came the dimensions, the oversized shapes, they were the volumes we were looking for,’ she says.
Urquiola believes that now is the time for such experimentation, ‘to do capsules, to put yourself in new situations, to give new voices to companies,’ she says, noting this approach was in part inspired by watching Abloh work so broadly across design disciplines. ‘This project with Weekend Max Mara was about mixing our ideas, a playful moment where you interact with different worlds, and other points of view. I came out of my comfort zone,’ she says. ‘Which is always a good thing.
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