The “Stand Up to Jewish Hate” campaign was launched Monday by the 81-year-old billionaire through his Foundation to Combat Antisemitism, aiming to raise awareness online and in person.
FILE - New England Patriots owner Robert Kraft walks the field during practice before an NFL football game against the Buffalo Bills, Sunday, Jan. 8, 2023, in Orchard Park, N.Y. On Monday, March 27, 2023, Kraft launched a $25-million national ad campaign against antisemitism. FILE - New England Patriots owner Robert Kraft walks the field during practice before an NFL football game against the Buffalo Bills, Sunday, Jan. 8, 2023, in Orchard Park, N.Y.
New England Patriots owner Robert Kraft faced the camera during a video call, pointing to a small, sky-blue lapel pin on his blazer. The pin is the symbol of a $25 million “Stand Up to Jewish Hate” campaign launched Monday by the 81-year-old billionaire through his Foundation to Combat Antisemitism, aiming to raise awareness nationwide about soaring incidents of antisemitism online and in person. The campaign will feature emotive ads to be introduced by stars of top television shows such as NBC’s “The Voice,” and the “Kelly Clarkson Show,” and Bravo’s “Watch What Happens Live with Andy Cohen.
“This little blue square represents the Jewish population in the United States – 2.4%,” said Kraft, who was raised in Brookline, Massachusetts, in an observant Orthodox Jewish family. “But we’re the victims of 55% of the hate crimes in this country.” The ads are intended to tug at the heartstrings of non-Jewish Americans, said Matthew Berger, the foundation’s executive director. One of the ads, set to premiere Monday, shows a non-Jewish neighbor painting over a garage door vandalized with the Nazi swastika and the words “No Jews,” concluding with the message: “Hate only wins if you let it.”Another ad focuses on online hate: A Jewish teen is shown crestfallen as he is trolled after posting a video of his bar mitzvah.
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