“With the sad passing of Jeff Beck – a good friend of mine, and a great, great guitar player – it reminded me of the time we worked together many years ago on a campaign for vegetarianism,” Paul McCartney shared in an Instagram video.
, the campaign has resurfaced a 1994 recording of an environmental message recorded by the late guitarist for McCartney’s 13-part radio series Oobu Joobu.
“With the sad passing of Jeff Beck – a good friend of mine, and a great, great guitar player – it reminded me of the time we worked together many years ago on a campaign for vegetarianism,” McCartney shared in an Instagram video. “It’s great guitar playing, because it’s Jeff. So if you’d like to hear it, if you’d like to hear what we did and the messages of the campaign, go to this link, and you’ll hear it.
McCartney himself has been a vegetarian since the Seventies, and Beck also became one in the late Sixties. But the particular messaging of the 1994 campaign found Beck asking the question: “Why are we cutting down the rainforests?” In it, the musician questioned the long-term damage that would arise from excessive deforestation brought about by the need for more land for cattle grazing.“What worries me is what else we’re killing besides the cows,” Beck says in the clip.
Closing out the message, Beck adds: “But it doesn’t make much sense to me to risk losing the possible discovery of a miracle cure just for a $1.50 hamburger. Thanks for listening.”
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