Not all Olympians have sponsorship deals. Some athletes have fundraised their way to the Paris Games.
Viktor Kovalenko's colleagues call him "the medal maker", with the Sydney-based sailing coach guiding the Australian team to seven Olympic gold medals over the past two decades. Since the Barcelona Games in 1992, Australia has consistently ranked among the top 10 countries in the Olympic medal tally, something Kovalenko attributes to the "spirit, health and power of Australia".
There are more than 1,200 individual athletes on the platform including some who are competing at the Paris Olympics and Paralympics, Holloway said. He said their pledges range from a couple of thousand to tens of thousands of dollars to cover, among other things, travel costs, training, equipment, and physiotherapy.
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