Since Perry Simon joined PBS a year ago, he has instituted a programming strategy that is tailored to the unique set of challenges that the public broadcaster faces in the evolving media world. He …
a year ago, he has instituted a programming strategy that is tailored to the unique set of challenges that the public broadcaster faces in the evolving media world. He has also employed a fair number of silly references and acronyms. When’ new programming chief says “LOL,” for instance, he’s talking about “leveraging our localism.” From the mouth of a PBS exec, it plays a bit like a hacky dad joke. But that’s the idea.
As such, it would be understandable if Simon took a beat to acclimatize. But he has moved quickly to identify what makes PBS unique, and develop ideas that play to its strengths and account for its limitations. ,” which premiered Oct. 7, is an hour-long magazine hosted by journalist Celeste Headlee and artist Masud Olufani, and featuring the New Yorker’s Andy Borowitz. The series takes topics such as football player Colin Kaepernick’s protests against racial injustice and places them in the context of historical incidents such as demonstrations by athletes at the 1968 Olympics in Mexico City. It also is the first national program to originate from PBS member organization Georgia Public Broadcasting.
In addition to the opportunities to leverage local content on a national scale, Perry also understands the limitations under which PBS operates. Marketing budgets, even for stalwarts such as “Nova,” “Nature” and “Masterpiece,” could charitably be called modest. With that in mind, Simon has developed what he calls “quarterly programming initiatives” — clusters of related programs grouped around topics such as arts, natural history, health and wellness or food and culture.
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