NBCUniversal’s Peacock, entering its third year of operation, sank deeper into investment-mode red ink in 2021
NBCU first launched Peacock, which is available in a range free and premium subscription tiers, for Comcast cable subscribers in April 2020 and went nationwide across the U.S. in July of that year. Peacock has had to fight its way into the crowded streaming field, which in addition to Netflix, Hulu and Amazon Prime Video now includes HBO Max, Disney Plus, Paramount Plus and more.
Peacock offers a free, ad-supported version, along with Peacock Premium and Premium Plus . Customers of Comcast’s Xfinity and other partners are eligible to get the ad-supported Premium version for no additional cost.. Over those two years, the adjusted net loss for Peacock was $2.36 billion. The company has projected Peacock will achieve the break-even point by 2025, but Cavanagh said that could be pushed out beyond the original expectation.
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