Pedigree’s activation in metaverse platform Decentraland is focused on creating long-term impact outside of the virtual world as part of the brand's effort to end real-world pet homelessness. camlearnscrypto reports:
, Pedigree’s activation is focused on creating long-term impact outside of the metaverse.
The FOSTERVERSE activation will allow users to foster virtual dogs on the metaverse platform Decentraland. In order to participate, owners of virtual land in Decentraland can choose any available dog from pet adoption siteThose who don’t own land in Decentraland can still interact with the virtual pets, including chatting with other users to learn more about the real-world dogs, donating to the Pedigree Foundation to help other pets in need or adopting their real-world counterparts.
Pedigree will also match up to $100,000 in donations to support the Pedigree Foundation, focusing on helping fund foster programs for shelters around the country. "Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering,” said Jean-Paul Jansen, vice president of marketing for Mars Petcare North America, in a press release.Pedigree isn’t alone in its efforts to use Web3 to raise awareness about pet homelessness.
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