Peloton has a response for the 'Sex and the City' reboot shocker

Peloton has a response for the 'Sex and the City' reboot shocker. (Spoilers ahead.)

Mr. Big is alive. At least according to Peloton. The Mr. Big character was killed off while riding a Peloton bike in the first episode of Sex and the City reboot,"And Just Like That...," shocking fans. But a new ad by the company, released just three days after the premiere, is reclaiming the narrative. And just like that...he's alive. pic.twitter.com/bVX8uWypFZ

— Peloton December 12, 2021 The ad begins with Chris Noth, who plays Mr. Big, sitting by a romantic fireplace with Jess King, a real-life Peloton instructor who also played one in the reboot. "Should we take another ride? Life's too short not to," Big says, as the camera pans out to two Peloton bikes. Read MoreA voiceover by Ryan Reynolds then relays the benefits of cycling, such as improving heart, lungs and circulation, and reducing the risk of cardiovascular diseases.

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