Peloton says it merged its selection of connected fitness equipment with Precor products online for hospitality customers.
Peloton is aiming for more business outside the home, merging its selection of connected fitness equipment with Precor products online for hospitality customers.
"We know that [having] our bikes in hotels and resorts around the world presents a great opportunity for lead-generation awareness of the Peloton product and content," Peloton chief business officer Brad Olson told CNBC.Peloton Interactive Inc. stationary bicycles sit on display at the company's showroom on Madison Avenue in New York, U.S., on Wednesday, Dec. 18, 2019.is looking beyond the home for its next stage of growth.
"This is really a B2B play for us," said Brad Olson, Peloton's chief business officer. "We've been selling Peloton bikes into hotels and resorts for years. ... But this is really the culmination and one of the big elements of the deal rationale of why we purchased Precor.""We know that [having] our bikes in hotels and resorts around the world presents a great opportunity for lead-generation awareness of the Peloton product and content," Olson said.
Peloton signaled earlier this year that it wanted to grow its membership base through commercial partners as more people started to leave the house during the pandemic. Peloton launched a corporate wellness program, whichPeloton also recently lowered the price of its exercise cycle
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