The new partnership will combine digital fitness with workout and athleisure gear starting next month.
Peloton Interactive’s stock jumped after hours Wednesday after the connected-exercise-bike maker and yoga-wear giant Lululemon Athletica announced a five-year partnership that will combine digital fitness with workout and athleisure gear starting next month.
The move comes as the fitness industry recalibrates after a boom and bust in at-home workouts due to the pandemic.
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