Peloton has sued competitor Echelon, accusing it of flooding the market “with cheap, copycat products” and waging a false-advertising campaign.
But building its subscriber base could prove challenging in an increasingly competitive field. In its lawsuit, Peloton said Echelon had “unfairly stolen customers” and “attracted funding from investors” that had “reportedly brought Echelon’s total valuation to over $100 million.”
Echelon, of Chattanooga, Tenn., infringes two patents by broadcasting live and recorded cycling classes to remote riders and by “imitating the Peloton Bike experience” through the Echelon Fit app, which compares the ride metrics of users, according to the complaint, filed Tuesday in Wilmington, Del.
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