People who frequent Dunkin’, particularly those from the New England region, are historically pretty loyal to the coffee franchise. But changes to Dunkin’s reward system are sending people into an uproar.
The new program rolled out nationwide on Oct. 6. In a news release announcing Dunkin' Rewards, the company called the new loyalty program"revamped", and said it"introduces more food and beverage rewards, increased flexibility on when and how guests choose to use their points, and an all-new Boosted Status, a special loyalty tier for Dunkin’s most dedicated fans."
DD: Good news! We are rolling out a new Dunkin' Donuts reward program! You used to get a free drink with 200 points, and now it takes 900 points!The new program allows customers to start earning rewards with lower points saved up, and also introduces food rewards, which weren't available on DD Perks. Current members got a 150 point welcome gift, and other freebies are being offered through October to kick the program off.
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