The Secret World Of Biscuits on Channel 4 delved into how the distinctive biscuit managed to 'stay ahead of the pack' - and it turns out the name was a big part of its success
The clever reasoning behind the naming of the beloved 'tea-drinking biscuits' Hobnobs has only just come to light.
The Hobnob craze led to swift expansion and, much to the joy of sweet-toothed customers across the country, the creation of the glorious Chocolate Hobnob in 1987. Regardless of how tasty a product may be, a company must devise a catchy, appealing name to attract shoppers - who will already have their go-to biscuit tin favourites.When it came to naming the now legendary Hobnob, the marketing and development team took inspiration from focus groups, who simply couldn't resist the oaty delight.
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