.People magazine is bringing back People StyleWatch as a new digital vertical. The relaunch will drop on Cyber Monday, which is Nov. 28, typically the biggest online shopping day of the year and, like Black Friday.
. Carolina Herrera is the inaugural brand sponsor, with the brand’s Good Girl Eau de Parfum and Men’s Bad Boy Eau de Toilette Spray.
StyleWatch’s editorial content will emphasize shoppability, highlighting style and beauty trends accessible to the People reader. People magazine still mails print copies to virtually every Zip Code in America. And the new StyleWatch will be very much in line with the broad mass market appeal of People, noted Leah Wyer, entertainment group president at DotDash Meredith.
“We want to make sure we’re presenting the best things that are also affordable because you don’t want to alienate your audience. You want to make sure that you’re meeting them where they want to be,” Wyer said. When People StyleWatch launched two decades ago it sat alongside Lucky as the first shopping catalogue, a precursor to e-commerce. Cover features included the best jeans and how to wear them, with stock photos of celebrities wearing denim, for example. The new StyleWatch, said Wyer, will be a more premium experience with original interviews and photo shoots, while also stressing accessibility.
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