Simple but fresh.
7UP, which belongs to Keurig-Dr. Pepper but is distributed by Pepsi internationally, is the main lemon-lime rival to Coca-Cola's Sprite outside the US. In this punchy rebrand for use outside the US, obviously the signature green colour remains and the 'up' continues to demand attention in its red circle. But the colours have received a refresh, now better reflecting both the lemon and the lime both in the overall palette and the circular shapes resembling bubbles and citrus wedges.
“UPliftment is a concept that resonates with people globally," the company's senior vice president and chief design officer says in the press release, adding that the new visual identity was inspired by the brand’s"creation of moments of UPliftment throughout its history" (sounds like the brief was more complex than the
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