Period apps are designed to benefit advertisers more than their menstruating customers.
On Monday BuzzFeed released findings from UK advocacy group Privacy International, which looked at how period tracking apps shared data with Facebook. The group found that top offenders included the apps Maya by Plackal Tech and MIA by Mobapp Development Limited. The report also names My Period Tracker, Ovulation Calendar, and Mi Calendario as apps which alert Facebook whenever you open it.
According to Vox, the “femtech” industry is going to be worth $50 billion by 2025. In such a rapidly expanding industry, period tracking apps have transformed into much more than just count the days between your first and last period. Apps ask for information about moods, contraception use, and when a user has sex. Buzzfeed reports that even seemingly harmless information like mood tracking can prove useful to Facebook and its advertisers.
In her piece for Vox, writer Kaitlynn Tiffany outlines the ways that period apps are designed to benefit advertisers more than their menstruating customers. Tiffany emphasizes that capitalizing off users is inextricable from the simple act of a user inputting data, no matter how mundane the information is.
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