Another Australian fashion label shuts up shop at the same time as thousand of people attend a highly-anticipated cheap clothing event. Local designers warn small businesses will keep disappearing without support.
While thousands of shoppers hunt bargains at a cheap clothing event, one Australian label is shutting down as local designers struggle to compete against ' fast fashion ' producers.
As the cost-of-living crisis fuels demand for affordable clothing, Australians continue to access cheap fashion on a global scale, largely thanks to the growth of online 'fast fashion' sites.This weekend a multi-billion-dollar online clothing platform gave Perth shoppers the opportunity to buy their garments in person."They have very unique designs, I'm very excited that they've come over to Perth.
"There are giants that proudly boast they have 120 new styles a week … there's no way that a brand like mine, at this scale could compare to the turnaround of a massive brand like that."Ms Malone's is one of many Australian-made labels shutting up shop in a growing battle to compete with global online business.Australians have become the biggest consumers of clothing per capita in the world, according to research from the Australia Institute.
"If you want to live in a world where diverse creativity exists, then you need to support it, otherwise it's just going to disappear.
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