The partnership is the latest move by Petco to differentiate itself in the highly competitive pet space, and to find new ways to connect with pet owners who aren’t Petco customers.
d Backcountry websites.The Backcountry collaboration aims to appeal to the new population of pet owners who are outdoor enthsuiasts, Aaron Weiss, senior vice president of owned brands at Petco, said. “There’s a whole new generation of pet parents eager to explore the outdoors - and bring their pets along for the ride,” he said. The products are designed to be durable and suitable for activities like camping and hiking, he said.
“We’re proud to offer premium products built to connect family members to the outdoors, whether they have two legs or four,” Cox said. Petco has a number of advantages in the heated race to become the leader of the pet retail pack. Pet spending spiked with the huge surge in pet adoptions during the pandemic, and that spending is expected to have a long run, with each new pet adoptee likely to be a member of the owner’s household for a decade or more.
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