Tom Cruise, now approaching age 60, has never reacted calmly to frustration. This week his carefully structured life was put on hold by delays of his two heralded mega movies: the Top Gun sequel an…
was delayed from May to September 2022 . How could this happen to a man whose movies had grossed $10 billion worldwide?
Chinese President Xi Jinping in a gala show ahead of the 100th anniversary of the founding of the Chinese Communist PartyTo be sure, other studios seem to be following suit, a repeat of the ritual pushbacks of a year ago. Indeed, the outlook for entertainment in general had returned to gloom – especially in China, whose government weirdly views entertainment as a cultural enemy.
The mandate of the moment in China is to rein in “celebrity worship.” Its Cyberspace Administration now bars any sites promoting fan clubs or ranking celebrities by popularity. The names of top stars like Zheng Shuang or Zhao Wei are being scrubbed online. As part of President Xi’s “national rejuvenation,” censors have also been instructed to put an end to “sissy men” or other figures in movies or on TV that suggest “abnormal aesthetics.
While celebrities outside of China don’t confront an aesthetics test, their handlers are keenly aware of another cultural phenomenon: Stars and iinfluencers of the moment trace their clout to TikTok or Instagram and their revenues to YouTube, not to traditional media. The new celebrities may be stock pickers or fashionistas, but not movie stars. As Mel Ottenberg, the new editor of, puts it: “People still want superficiality in filling the narcissistic void — hence TikTok.
Although his movies may be delayed, Cruise still symbolizes a more traditional version of stardom: a celebrity whose business is entertainment, not product pitching.
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