Review: Peugeot Classic Bicycles 1945 to 1985 - niche reading, but interesting all the same… cycling
The general public may be more familiar with the Peugeot name from its automotive use, though, so it is perhaps appropriate that this book comes from a publisher better known for 'sharing our passion for all things automotive for 30 years', Veloce Publishing. Given that motorised bias, who is going to do the cycle side justice?– but he also likes 'the golden years of [cycle] racing'.
The majority of the book is taken up with a description of the various ranges of bikes produced over the years, complete with information such as pricing, marketing, and specifications. The story of the racing team is intertwined with that, and it was the two together that contributed to the brand's success.
Along the way, Long and Claverol look at 'other makers and leaps in technology to add perspective'. This includes a reduced history of the Tour de France, which was obviously important to the race team, but I felt that most of this is already covered elsewhere and was unnecessary.
The decline of the brand on both the sporting and commercial stage looks inevitable with the benefit of hindsight: choosing to partner with the Festina team during 'peak EPO years' wasn't the best idea, and irregular licensing agreements didn't help with continuity of supply – especially when accompanied by changes in ownership.
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