From Liquid Death to Feastables, Gen Z-ers are into snacks that look like junk food but are actually good for you. Check out this roundup of healthy products with edgy packaging.
Younger generations are gravitating towards cookies, chips, and beverages that look — and taste— indulgent, even if they're still healthy.
Take the recent success of canned water brand, Liquid Death, which is on track to earn $130 million in revenue this year,Peter Pham, a venture capitalist who invested in the brand long before it became popular, believes the brand has found success by capturing the attention, and dollars, of Gen Z.
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