Shoppers searching for more affordable ways into designer wear have made hats, shoes and bags the most in-demand fashion items
But the viral accessory is not limited to designer fashion. This year, other items that reached fever pitch online – largely through TikTok - included the £90 Birkenstock Boston mule, and a crossbody bag from Uniqlo that cost £14.90.
“Accessories have become a world of their own as opposed to just a complimentary offering to ready-to-wear,” says Libby Page, the market director at Net-a-Porter. “For the autumn/winter season alone, we significantly increased our assortment of bags, shoes and accessories by 65% due to high demand from customers.”
Designer accessories are a savvy choice – they are cheaper, and a more affordable entry into luxury brands. They are also a way to display your fashion prowess even if the outfit they are worn with is unremarkable. “We’re seeing more and more shoppers trial a trend through accessories before committing to purchase higher priced wardrobe staples,” says Panzoni. Vintage Fendi baguette bags are particularly popular – with searches increasing 2,600% this year.
Hey Reilly has an Instagram account dedicated to creating fashion memes, and has noticed the influence of meme culture on accessories. “This accessories trend is born of memes, [and there is also] none too subtly fishing to be memed.” Digital disruptors and Insta creatives shrink or supersize latest trends on celebs for lols, then we see designers offering extra extra large coats and shoes or teeny tiny handbags,” he says.
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