Emily V. Gordon and Jon M. Chu are attached to the 'Play-Doh' animated movie that is in development.
Hasbro has been going full steam ahead with many films in active development based on their popular toy brands. Now you can add another childhood staple to that list as, reported exclusively by Deadline, the company is making a film based on Play-Doh for a theatrical release. The project will be animated and will be produced by Jon M. Chu from a screenplay by Oscar-nominated writer Emily V. Gordon. Chu is also being eyed as the potential director for the project.
COLLIDER VIDEO OF THE DAY Since Play-Doh’s introduction in the mid-1950s, the clay-like kids compound has been the #1 arts and crafts toy brand. Also, the product is sold in more than 80 countries worldwide. Hasbro acquired eOne in 2019 and, because of this, the company has been ramping up production on a slate of projects based on their toy brands across both film and TV. This includes Paramount’s Dungeons & Dragons which is set to premiere next year on March 3, 2023.
In a pre-Lego Movie world this move might have been a head-scratcher, but that extremely well-made franchise paved the way for a film like Play-Doh to be successful. We all have fond memories of playing and crafting things like sandcastles with this famous molding product. The nostalgia factor is definitely there for a property like this. Also, given that this is an animated project, there is a lot of potential depending on what kind of style the film takes.
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