Take it from A-League fans, who still can’t pause, rewind or fast-forward – the streaming revolution, at least on Ten’s paid service, isn’t all it’s cracked up to be. | ANALYSIS by Vince Rugari
that Ten and its parent company Paramount signed last year to show the A-Leagues, which at the time had been cut loose by Fox Sports and were in desperate need of a broadcaster willing to underwrite the men’s and women’s domestic competitions.
But it’s fair to say that some aspects of the coverage on Paramount+, Ten’s new paid streaming service, have left a lot to be desired – and it should serve as a cautionary tale for the AFL, as it ponders hopping into bed with a new broadcast partner from 2025 onwards. The biggest gripe of football fans with Paramount has been with the app itself, which costs a very reasonable $8.99 per month. But Paramount+ is built for entertainment: movies, TV shows, documentaries and the like. It is clearly not built for sport. There is no dedicated sport section; users have to wade through a labyrinth of different titles to stumble across the options enabling them to watch football – even if you know exactly what you’re looking for, it can still be hard to find.
But a lot of it can. If you happen to miss kick-off, bad luck – viewers can’t choose to watch a game from the start. It’s live or it’s nothing. When your UberEats driver arrives with dinner, you can’t pause it to answer the door. When a player scores a stunning goal, you’re at the mercy of Paramount’s directors if you want to see an instant replay because you still can’t rewind yourself. And you can’t watch multiple streams at once.
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