Sims, 30, was last seen in Duarte, California, on September 8, the Los Angeles County Sheriff's Department said.
Sims' following on social media includes more than 215,000 followers on her main Instagram account, where she promotes fitness and nutrition products. Another Instagram account dedicated to fitness has more than 12,000 followers and she also appeared to be preparing to release a line of beauty products called Beauty by Cashawn.
In a bulletin, the LASD described Sims as a Black female who is 5-feet-1-inch tall and weighing 120 pounds. She has brown eyes, black shoulder-length hair and several tattoos.
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