How do govt. affairs professionals measure ROI? 37% of policy pros say that demonstrating ROI is a huge challenge. Learn what metrics they are using to show the value of their work in POLITICOPro’s first-ever Policy Insider’s Report.
Rising Corporate Interest in Politics and Policy
One area in which policy professionals’ counsel has become especially valuable is social issue activism. With public and employee interest in social policy issues growing, policy experts are adding value by coaching executives on whether, when and how to respond to controversies.
The work of translating politics and policy information for an audience beyond the beltway isn’t easy. Many policy executives we spoke with described an almost-daily effort to contextualize political updates for business stakeholders. This meant making last-minute phone calls and writing quick turnaround briefs to paint a picture of how and when policy issues would evolve -- information that isn’t readily apparent in the headlines.
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