Amid a shortage of chicken sandwiches, Popeyes is suggesting a weird way to get your fix: BYOB, the final 'B' standing for bun
They say that having a product go viral is like catching lightning. For Popeyes Louisiana Kitchen, that could be more true than for most: It risks getting burned.
The chain owned by Restaurant Brands International famously had a run last month on its chicken sandwiches. “It’s like they’re putting something else inside the sandwich to get people hooked,” said one satisfied customer in a Page One Wall Street Journal article. He ate six of them in three days, contributing to a shortage.
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