Over the last five years the IOC has been pursuing new reforms to safeguard the future of the Olympics. So what does this mean for the future of modern sport and its audiences?
After all the pomp and ceremony, the trials, the tears and the medals, if you were to ask most people what they considered the biggest event at the Olympic Games , they’d probably say the 100m sprint finals, the swimming – or perhaps even the opening ceremony.
This inclusion follows a decade of exploring new forms of sport at the Olympic Games. And it’s not just new additions, but new disciplines within traditional sports too. For example, basketball has introduced the “3x3” game – an adaptation of conventional basketball on a half-sized court, drawing on the popularity of the urban game happening on streets all over the world.
New ideas, new audiences, new challenges Over the last five years, the International Olympic Committee has been aggressively pursuing new reforms to safeguard the future of the Olympic industry and these new sports speak to those changes, but not without controversy. Many traditionalists advocating for a whole range of sports have been waiting for years to achieve Olympic status, but still remain behind in the queue.
Indeed, for shooting, its alignment with gaming is a natural fit, especially as the sport has steadily been introducing laser guns in recent years, avoiding the need for projectiles. Whether the inclusion of breaking or sport climbing signals the beginning of the end for some sports will depend very much on whether their traditional activities can evolve. Other sports vying for inclusion include netball, rollerblading, and waterskiing. Anxious to ensure the Games remain relevant, the IOC is motivated to integrate new sports.
When pressed about the wider impact of this issue, IOC President Thomas Bach indicated that the sporting calendar will have to adapt to accommodate this new reality which will continue to be an unpredictable feature of competitions.
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