Bournemouth has signed a shirt deal with a gambling company despite a voluntary Premier League ban coming in from 2026-27 season
Bournemouth the latest with front-of-shirt gambling logoPremier League clubs have been accused of greed for signing “desperate deals for a few extra quid”, after Bournemouth took to 11 the contingent with a gambling company as their front-of-shirt sponsor for at least the coming season. A ban kicks in for the 2026-27 campaign.
Bournemouth announced a “record-breaking” two-year contract with the Asian company bj88, which replaces Dafabet, the sponsor for the past two seasons. The latest deal is understood to be worth almost double the previous one and almost double the sum offered by non-betting companies.
Luton, relegated to the Championship last season, are among 35 clubs who back The Big Step and the club’s chief executive, Gary Sweet, has outlined their hardline stance against partnering with the industry. He estimated Luton’s decision to forgo gambling sponsors in the Premier League cost them about £3m last season. Luton were the only Premier League or English Football League club not to show gambling adverts in their stadium at league games.
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