Usman didn't realise what he had started with one chalkboard and asking for some basic manners ☕
is a fairly new addition to the city’s vibrant food and drink scene. In a matter of days, the authentic South Asian Cafe has sparked discussions globally over the popular phrase – good manners cost you nothing.
To go the extra mile, saying ‘Hello, Desi Chai please’ will give you a discounted drink at just £1.90. Desi chai is essentially a thick spiced and sweetened version of your average milky tea. I popped down to the local cafe recently, to have a chat with the owner over a warm cup of desi chai.I went straight to the tills and noticed the black board, it was smaller than I had imagined but it did catch my eye. I asked for the desi chai in a way to pay the discounted price.
The 29-year-old said: “Since we’ve put it up we seem to get the response that people are being extra polite and having a laugh about it and that is literally what we want. Everyone’s always on about our customer service and how nice they’ve been treated in here.”“It’s one of the things I wanted to implement since the beginning, and it’s something I’m very strict on anyone who works here, that the standard of customer service should be really high.
“To put all this effort in and then to get this recognition, it feels really good. It feels like it’s been worth it. It is hard sometimes when it’s quiet and you think have I made the right decision with the opening? Then a story like this comes and getting this attention just makes it worthwhile, and it just motivates you a bit more to carry on going.”In the past few years there has been an increase in South Asian food businesses.
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