Prezzee, claimed to be worth $1b by Rich Lister Shaun Bonett, faces $79m loss

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Prezzee, claimed to be worth $1b by Rich Lister Shaun Bonett, faces $79m loss
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Shaun Bonett bought into Prezzee in 2015 and has slowly increased his control over the business. New figures reveal it lost $79 million in the 18 months to December 31.

Rich Lister Shaun Bonett’s troubled gift card company Prezzee, which he has previously claimed is worth $1 billion, has reported a $79 million loss.revealed the company was dropped by Amazon as part of an agreement to sell its gift cards in the US

after a dispute with the tech giant. Amazon cards are one of the most popular gift cards among American customers.Prezzee operates an app and website allowing customers to buy, send and store digital gift cards for retailers around the world, including Apple and David Jones. It is largely owned by Mr Bonett, the company’s chairman and chief executive, who has previously spruiked a valuation of more than $1 billion as Prezzee focuses on growth in the US and Britain.

Mr Bonett bought into Prezzee, founded by Claire Morris and Matt Hoggett, in 2015 and has slowly increased his control over the business.Financial ReviewThe company has previously blamed Australian accounting standards for unflattering financial results, as they do not allow Prezzee to book “breakage” upfront, which is how gift card companies make money. Breakage is the dollar value of unused card balances. Under Australian rules, the value of the card is treated as a liability until it is used.

“If I sell a $100 gift card, it’s $100 in cash and $100 in liabilities until the card is used. Before then, we can’t get it off our balance sheet as a liability,” the company said through a spokesman earlier this year.covers private companies and family offices from the AFR's Sydney newsroom. Primrose was previously a correspondent for the Financial Times and covered foreign affairs and politics in Canberra.

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