MSRPs rose 7.6% in 2022, but dealers are still asking an average 8.8% more than that
Of the vehicles that cost the most over MSRP, the majority were luxury vehicles, such as the Mercedes GLB, the Porsche Taycan, and the Cadillac CT4-V. As ever, though, Jeep customers were willing to pay well over asking for the Wrangler.
The good news for consumers is that the market seems to be calming. Dealer demands peaked between May and August, with averages prices at around 10 percent over MSRP, but have fallen slowly since then to 8.8 percent in early 2023. “The difference between dealer pricing and MSRP should continue to fall as the supply chain improves, though getting back to MSRP for most models may not happen this year,” said Karl Brauer, iSeeCar’s executive analyst.
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