Many other big companies are sticking to their Pride sponsorships as well, including PepsiCo, Starbucks, General Motors and Jeep parent Stellanti
recently came under fire for their efforts to appeal to the LGBTQ+ community, only to come under more fire when they tried to backpedal.
“We stand by our values and we’re a highly inclusive organization. And we think the bulk of America is as well,” Gennette said. Anheuser-Busch didn’t respond to questions from the AP about its Pride sponsorships. Target said its focus is “moving forward with our continuing commitment to the LGBTQIA+ community.”A majority of negative social media posts about Pride this year are attacking companies for being “woke” and accusing them of sexualizing or grooming children, says RILA Global Consulting, which tracks more than 100 million websites and social media pages per day.
23%, according to Bump Williams Consulting. Target’s shares have plunged 20% since mid-May, wiping away $15 billion in market value, although that’s partly due to investor concerns about inflation’s impact on shoppers. “In the end, human rights will win out,” Ford said. “And we’re going to remember: Did you shirk and disappear on us or did you step forward and say, ‘Even if it’s unpopular with a segment of the country, this is the right thing to do.’”
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