The Sussexes are in a rebranding phase.
It appears that Prince Harry and Meghan Markle are trying a new strategy out for size: No more “dishing dirt” on the royal family., and the couple “are set to take a new course and stop making damaging claims against the royal family,” the outlet reports. Instead of focusing so much on the royal family, Harry and Meghan will be “carving out new projects, building on their Archewell brand, and distancing themselves from the Firm.
This new approach “will be aimed at improving their reputation and making amends with Harry’s family,” the outlet reports. Royal expert Afua Hagan tellsthat Harry and Meghan will shift towards projects that will be “less about what happened to them before” and more about new content, like supporting charitable causes and continually building Archewell, their shared nonprofit.
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