King Charles was criticised for being too political when he was heir, with suggestions he'd end up a 'meddling monarch'. It is a label William and his team are likely to be wary of, but there are suggestions we may now actually hear more from him rather than less.
Too constraining potentially for a power couple with global appeal? We know how Harry and Meghan felt about it, but William and Kate appear happy to remain important supporters for the King and Queen Consort, who will benefit from the backing and reflected popularity of his son and daughter-in-law.
Back in 2016 William was accused of being work-shy, a position taken by The Sun newspaper when he was doing fewer royal engagements and flying the air ambulance in East Anglia. The journalist who wrote it was Emily Andrews and William wanted a word. On one visit to Northern Ireland in 2020 we both spotted the editor of The Sun shadowing the prince for the day.
As they step up it does feel like a missed opportunity that more context and background on the work going on behind the scenes hasn't always been briefed, and often that's been put down to it being a small and young team.