Google has started to roll out Privacy Sandbox, its advertising privacy technology, to members of its beta program.
, would finally be going into beta. When the company originally announced the Privacy Sandbox, it said that its aim was to give users and advertisers the tools to “limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.”
Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies. Today, we’re entering the next phase of this initiative, rolling out the first Beta for the Privacy Sandbox on Android to eligible devices. With the Beta, users and developers will be able to experience and evaluate these new solutions in the real world.
The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don’t use identifiers that can track your activity across apps and websites. Apps that choose to participate in the Beta can use these APIs to show you relevant ads and measure their effectiveness.
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