Australia’s privacy commissioner says her office did not conduct rigorous testing of the TikTok app before deciding to close its inquiry into the company.
Australia’s privacy commissioner is facing questions over the credibility of her preliminary inquiry into TikTok after she told Senate estimates her office had not conducted testing of the social media app and instead relied heavily on information from the company before deciding to close its inquiry.
Some of the nation’s largest brands including Network Ten, BeyondBlue, Western Sydney University, Bunnings and Vodafone removed the pixel from their websites following the reporting.Marketers often use tracking pixels for legitimate purposes, including re-targeting campaigns and to deliver more relevant ads that follow users across websites. Tech giants such as Meta and Google also have their own tracking pixels.
“The privacy commissioner’s answers in Senate estimates did not fill me with confidence that these serious privacy breaches were thoroughly investigated,” Paterson told this masthead. “Pixel usage, which is voluntary for our advertising clients to adopt, is an industry-wide tool used to improve the effectiveness of advertising services. Our use of this tool is compliant with all current Australian privacy laws and regulations, and we dismiss any suggestion otherwise,” it said.
Kind told Senate estimates on Wednesday night that she was unsure whether Civic Data had been formally engaged as part of the watchdog’s TikTok inquiry.
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