Devoted Health says it is the first Medicare Advantage plan to offer Apple Watch as a fitness benefit, allowing members to put $150 towards the cost of the device.
For Devoted Health members, the subsidy will go a long way towards covering the cost of a device. The Apple Watch Series 3 is now available for $199, and later versions sell for $349 and up. Devoted just updated its marketing materials to show that itWellness Bucks,'s marketing materials, involve a reimbursement up to that amount to the member for the purchase of the device, and/ or participation in fitness classes or weight loss programs.
For a plan like Devoted Health, which is still early in its rollout and currently has about four thousand members signed up, offering Apple Watch as a benefit is a way to set itself apart. Devoted has aggressive plans to scale to more than 100,000 members by 2023, according to a pitch deckDevoted is only available in in Florida, but the company has indicated that it will expand to other states like Texas in the coming years.
Several of the other Medicare Advantage plans contacted by CNBC said they are also considering an Apple Watch fitness benefit.
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